S-T Crooked I-D-E-S!

Remember these commercials for St. Ides?

ICE CUBE

NOTORIOUS BIG

KING TEE

HMMMMMMM…a good idea using rappers as shills for malt liquor? The tracks may be short and not in the best interest for smashing down stereotypes or promoting responsible drinking, but they’re all funky as hell.

If you know where to look, you might just be able to find yourself a copy of:

DJ DRANK’S GREATEST MALT LIQUOR HITS

There’s 30 tracks all glorifying the most delectable malt liquor on the planet…ICE CUBE leads the pack with some of his best rhymes since DEATH CERTIFICATERAKIM, EPMD, THE GETO BOYS, and even YO-YO all spit some dope verses about getting fucked up and just being on of the guys thanks to the power of malt liquor…oh, don’t tell moms, but I hear it can even help get you laid!

Well, I guess having hardcore rappers selling your alcoholic beverage is more responsible than getting the most famous black man in space to sell your delicious brew?

WORKS EVERY TIME, indeed.